• Branding - Philosophy - Phoenix

    The Phoenix

    The phoenix is an immortal bird that cyclically regenerates or is otherwise born again. While it’s part of Greek mythology, it has analogs in many cultures such as Egyptian and Persian. Associated with the sun, a phoenix obtains new life by rising from the ashes of its predecessor. Some legends say it dies in a show of flames and combustion, others that it simply dies and decomposes before being born again.[1] In the Motif-Index of Folk-Literature, a tool used by folklorists, the phoenix is classified as motif B32.[2] The origin of the phoenix has been attributed to Ancient Egypt by Herodotus and later 19th-century scholars, but other scholars think the Egyptian texts may…